Bizzare Minecraft character featured in new GameFly commercial

It's always fun to see how movies and television try to include something popular, but changing it just enough to not get sued. Remember the 'PearPhones' from several Nickelodeon shows? It looks like GameFly has done that in their most recent commercial:

https://www.youtube.com/watch?v=R-nG3aWQiDs

This commercial features what appears to be a Metroid clone, a Donkey Kong clone, a generic princess, some weird guy the animators probably found the model for between the soda cushions, and... Steve?

lumbersteve

It looks like Steve has grown his beard out and become a lumberjack. Minecraft 2 confirmed?

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